Only Idiot Campaigns Actually Pay Political “Bloggers” For Favorable Coverage, But There Are A Lot Of Idiot Campaigns, And Political Bloggers

The Daily Caller yanks back the curtain on a story that’s going to have all sorts of legs in run-up to the 2012 presidential:

Katie Couric once described bloggers as journalists who gnaw at new information “like piranhas in a pool.” But increasingly, many bloggers are also secretly feeding on cash from political campaigns, in a form of partisan payola that erases the line between journalism and paid endorsement.

“It’s standard operating procedure” to pay bloggers for favorable coverage, says one Republican campaign operative. A GOP blogger-for-hire estimates that “at least half the bloggers that are out there” on the Republican side “are getting remuneration in some way beyond ad sales.”

I’m not sure about the 50% claim.

And the Democrats do it just as much as the Republicans.

In any event, in the dictionary under “High risk, low return” it says see this.